1. LIST ALL YOUR CLIENTS QUESTIONS + CHALLENGES
Start by listing all questions and pain points your past and current clients have. Choose ten of the most often appearing ones. Make a list on paper, in a notebook. You can also use mind map technique with arrows, drawings etc. When you’re using your sense of touch you’re sending different signals to your brain. This creates more engaging experience and allows you to process through different perceptive channels. As a result you get to see a bigger picture and can add relevant details as you keep working on it.
2. CHOOSE A FEW CONTENT THEMES
Based on the point above identify a few (I recommend 3-5) content themes which cover most popular topics from the list of your clients’ challenges. Once you have the main few you can break it down into smaller sub-topics. Then you can do even deeper. You’ll be surprised how much you have to say and how much you know!
To give you a simple example see the list of the topics I cover:
- Selling without feeling salesy:
– developing your offering
– creation of compelling offers: packages, programs, courses
– how to sell online: sales automation, lead generation
- Getting clients
– offline + online strategies
– how to let them find you
– how to engage offline
– effective list building —> where to start, what to do and when to do it)
- Marketing & Social Media:
– when, how often
– how to attract clients, even if you have very little people looking at you
- Business strategy:
– business models
– what products/services to offer
-how to figure out the best form of product
- Neuroscience in business:
– psychology in business
– client behaviours
3.CHOOSE A MAIN PLATFORM (CHANNEL OF DISTRIBUTION)
No matter what your message is, it is great to have one main platform which once mastered will support the other new ones. Think of it as of a distribution centre, a warehouse from which your message gets sent further. Starting from just one, maser it and add next one. This way you’re not going to become overwhelmed and you’re staying away from FOMO (Fear Of Missing Out) effect.
There are two factors you need to take into account when you choose your main channel.
1. Choose content form based on what your preference is. Start by answering following questions:
- do you like to write –> blog posts, longer social media posts will be great for you
- do you prefer to speak –> create audio trainings, record a podcast (outsource transcription element)
- are you great on camera (or in 1-on-1 contact) –> Go Live on Facebook, create YouTube videos and Instagram stories
2. Choose your channel based on where your target audience hangs out most.
Once this is done and your main platform mastered, add other forms. This allows to reach people with various learning channel preferences: text, audio, visual.
4.CHOOSE AUTOMATION TOOLS
Having to do everything yourself can be daunting. This is where technology comes in handy. Use tools which will help you distribute your content, such as Planoly for Instagram, TubeBuddy for YouTube, CrowdFire for Twitter, FB etc. There are plenty more and they all have various features. Majority offer free trials, so you can see whether they suit your workflow.
5. MAKE NOTES
I work very spontaneously and although a key to success is strategic planning I often have the best ideas when I am not working. Making voice notes, writing things down is a great thing. It allows you to digest, add more notes for future use in blog posts, webinars, courses, etc. You can always reach for them when you’re lacking ideas for new piece of content or add more thoughts and save for later.
6. USE THE 70/30 RULE
Where you create 30% of the time and promote 70%. It’s easy to get caught up in the idea of: I need to create more. The reality is that you can sell products even without having a blog. It’s all about being visible to the right people at right time. Promote your content more than once. Especially if you’re using a few platforms. Use different caption, image and posting times. This way you’re attracting people when they are at work, back from work, before they bring kids to school, etc.
7. LOVE THE PROCESS
When you feel like there’s nothing done and yet so much left, you may start feeling tired. The truth is that it’s much easier if you like what you do and therefore create a momentum. There will always be tasks at which you are much better than others. There will also be ones where you’ll need to spend hours to get something done. In this case it’s great to hire someone to help you with that or in other words outsource. If you’ll continue working on something you truly dislike you’ll get frustrated and may lose interest very quickly. This alone may be a cause of not willing to continue with your business growth. Make sure you focus on what you’re best at even if that means investing money to hire someone. If this gives you the freedom and your creativity is back,it’s totally worth it! One last thing: don’t forget to automate your processes, sales and growth
What strategies have you used to stop yourself from going crazy with overwhelm?